Summary

Company Information

A well-established digital media outlet focused on cryptocurrency and blockchain. With a monthly readership of over 2 million, it has grown since its 2018 launch into a trusted resource, delivering timely news, market insights, and in-depth analysis across a range of rapidly evolving sectors.

Role Information

Our client is a leading authority in the realm of cryptocurrency news, with a monthly readership of over 2 million, and is seeking a talented and driven SEO Expert to join our dynamic team. As we continue to grow, we're looking for a skilled SEO professional who thrives in a fast-paced, start-up environment and has the ability to work independently, leveraging our content, social, and other teams.

Responsibilities:

• Identify and analyze evolving topics, keyword trends, and opportunities in the crypto industry for our content team to write engaging evergreens, news, and price predictions on a daily basis.

• Proactively reach out to key influencers and websites for link building in order to increase our site's authority and drive traffic.

• Conduct site audits, create and implement SEO strategies, and perform regular maintenance tasks to ensure our website's continued growth and development.

• Plan, optimize, and manage our new content categories for adjacent niches and regional languages effectively.

• Leverage programmatic SEO skills to identify and capitalize on growth opportunities in the rapidly evolving crypto landscape.

Qualifications:

• Proven experience as an SEO Expert with large content publishing websites (DA70+, 50,000+ pages, large scale publishers, 1m+ traffic). Experience with news sites is highly preferred.

• Ability to work on Word Press

• Understanding of the blockchain and crypto niche is preferred to help identify and exploit creative opportunities.

• Affiliate marketing experience is a plus.

• Strong ability to function independently and be a swiss army knife of strategies, delivering results and guiding content teams productively.

• Solid analytical skills, with a data-driven approach to problem-solving.

• Excellent written and verbal communication skills.

• A motivated, self-starter attitude with the ability to thrive in a fast-paced environment.

If you are passionate about SEO and cryptocurrency and ready to make a significant impact within a fast-growing media company, we would love to hear from you.

Look at this website and answer the following questions:

• How do you find and prioritise the best keywords for our site

• How would you approach technical SEO for CP, with examples from other related sites

• How would you go about building high quality links for CP (avoiding spammy sites etc)

• Can you show an example of a time when your SEO strategy boosted rankings significantly, how did you do that, what was the process etc

• How do you measure and report on SEO progress (here you can say especially to non-technical stakeholders in company)